Terms of Service

Effective Date: March 17, 2026

Thank you for using BB9.

These Terms of Service (“Terms”) govern your access to and use of the integrations, lead management functionality, data collection features, tools, APIs, applications, websites, and related software and services provided by BB9 LLC (“BB9,” “we,” “us,” or “our”) (collectively, the “Services”). By accessing or using the Services, you agree to be bound by these Terms.

1. Agreement to These Terms

(a) Acceptance. By accessing, purchasing, registering for, or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and any policies or guidelines incorporated into them by reference.

(b) No Use If You Do Not Agree. If you do not agree to these Terms, you may not access or use the Services.

(c) Authority. If you use the Services on behalf of a company, organization, or other entity, you represent and warrant that you have authority to bind that entity to these Terms, and “you” means that entity.

2. Eligibility and Account Responsibilities

(a) Eligibility. You must be legally able to enter into a binding contract in order to use the Services.

(b) Account Information. You agree to provide accurate and complete information when creating an account or purchasing the Services, and to keep that information current.

(c) Account Security. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account, whether authorized by you or not, except to the extent caused by our own breach of security obligations.

3. The Services

(a) License to Use the Services. Subject to your compliance with these Terms, BB9 grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services for your internal business use.

(b) Nature of the Services. BB9 provides software and related services for automated lead engagement, message handling, workflow automation, routing, follow-up, and appointment-booking or similar business processes. The Services may include AI-generated content, automations, prompts, workflows, integrations, and communication tools.

(c) No Guaranteed Results. The Services are tools. BB9 does not guarantee any minimum number of leads, replies, appointments, booked calls, conversions, sales, revenue, response rates, deliverability rates, close rates, return on investment, or other business outcomes. Results depend on many factors outside BB9’s control, including your offer, pricing, sales process, traffic quality, platform rules, data quality, response times, industry, reputation, and configuration choices.

(d) Changes to the Services. We may modify, improve, update, suspend, or discontinue any part of the Services at any time, with or without notice, including changes to underlying software, models, workflows, integrations, or features.

(e) Feedback. If you provide feedback, comments, ideas, suggestions, or proposals relating to the Services, you grant BB9 a perpetual, irrevocable, worldwide, royalty-free right to use, modify, and incorporate them without restriction or compensation to you.

4. Fees, Billing Authorization, and Renewals

(a) Fees. You agree to pay all fees, charges, and applicable taxes associated with your selected plan, subscription, add-ons, usage, implementation, onboarding, customizations, overages, or other Services you purchase or authorize.

(b) Billing Authorization. By purchasing the Services and providing a payment method, you authorize BB9 and its third-party payment processors to charge your payment method for all amounts due under your account, including recurring subscription fees, one-time fees, add-ons, overages, taxes, and any other charges you expressly authorize.

(c) Recurring Billing. If you enroll in a subscription or recurring plan, your subscription will automatically renew for the same billing interval unless canceled before the next renewal date in accordance with these Terms or any applicable order form.

(d) Billing Descriptor. Charges may appear on your payment statement under the descriptor [billing descriptor] or a substantially similar descriptor identified at checkout, on your invoice, or in your receipt email.

(e) Failed Payments. If a payment is declined, reversed, or otherwise fails, we may retry the charge, suspend or limit access to the Services, revoke discounts, and require you to provide a new payment method before restoring access.

(f) Price Changes. We may change pricing from time to time. For existing subscriptions, any material pricing change will apply no earlier than the next renewal term unless otherwise stated at the time of purchase or in an applicable order form.

5. Cancellation and Refunds

(a) Cancellation by You. You may cancel your subscription by using the cancellation functionality in your account, if available, or by sending written notice to [billing email] or [support email]. Cancellation will stop future renewals only and does not retroactively cancel or refund charges already incurred unless expressly stated otherwise in these Terms or required by law.

(b) Effect of Cancellation. Unless otherwise stated in writing, you will continue to have access to the Services through the end of the then-current paid billing period, after which your access may be terminated or limited.

(c) No Refunds Except as Required by Law or Expressly Stated. Except as required by applicable law or expressly provided in a written order form signed or accepted by BB9, all fees are non-refundable once charged. This includes subscription fees, onboarding fees, setup fees, implementation fees, customization fees, and charges for Services already made available or performed.

(d) Services Rendered. You acknowledge that onboarding, implementation, custom configuration, integrations, message handling, automation setup, campaign setup, and access to the software environment constitute Services rendered once commenced or made available.

6. Acceptable Use and Restrictions

You may not, and may not permit others to:

(a) use the Services in violation of any applicable law, regulation, or third-party right;

(b) use the Services in a manner that violates the terms or policies of any third-party platform, communication channel, integration partner, or model provider connected to the Services;

(c) reverse engineer, decompile, disassemble, copy, modify, create derivative works of, or attempt to extract source code or underlying components of the Services, except to the extent such restriction is prohibited by law;

(d) resell, lease, sublicense, distribute, or provide unauthorized access to the Services to third parties;

(e) interfere with or disrupt the integrity, security, performance, or proper operation of the Services;

(f) use the Services to send unlawful, deceptive, harassing, infringing, fraudulent, spam, or otherwise prohibited content; or

(g) use the Services in any way that would subject BB9 to liability or regulatory risk.

We may investigate violations and suspend or terminate access to the Services for any actual or suspected violation.

7. Content and Customer Responsibilities

(a) Your Content. You, your clients, your leads, or your authorized users may submit, upload, connect, transmit, or otherwise make available information, data, prompts, instructions, templates, messages, contacts, and other materials through the Services (“Input”). The Services may generate, send, or return messages, automations, drafts, responses, recommendations, and other materials based on Input (“Output”). Input and Output together are “Content.”

(b) Ownership of Input. As between you and BB9, you retain ownership of your Input, subject to any rights you grant under these Terms.

(c) Ownership of Output. Subject to your compliance with these Terms and to the extent BB9 has any rights in the Output, BB9 assigns to you all of BB9’s right, title, and interest in and to the Output.

(d) Responsibility for Content and Business Claims. You are solely responsible for all Content and for the legality, accuracy, substantiation, compliance, and commercial suitability of all claims, offers, prices, promotions, disclosures, statements, and representations communicated through the Services, including any content that you provide, approve, request, connect, or authorize for use in prompts, workflows, playbooks, automations, agents, or knowledge bases. BB9 does not independently verify your claims, offers, compliance posture, or business practices.

(e) Responsibility for Use of Output. You are solely responsible for reviewing, approving where appropriate, and using any Output generated or transmitted through the Services, and for all decisions, actions, omissions, and consequences arising from your use of the Output.

(f) AI Limitations. Due to the nature of artificial intelligence and automated systems, Output may be incomplete, inaccurate, misleading, outdated, or inappropriate for your intended use. You must use independent judgment and appropriate review procedures before relying on or deploying Output.

8. Use of Content by BB9

(a) Service Operation. You grant BB9 a non-exclusive, worldwide, royalty-free right to host, use, process, transmit, display, reproduce, modify, and otherwise use Content as reasonably necessary to provide, maintain, support, secure, and improve the Services.

(b) Improvement of Services. We may use Content to develop, train, test, improve, monitor, and support the Services, subject to applicable law and our confidentiality obligations.

(c) Marketing Use of Content. We may use anonymized or aggregated Content, usage data, and performance information for marketing, benchmarking, or promotional purposes, including case studies, social media content, videos, graphics, sales materials, and website content, provided that we do not disclose personally identifiable client conversations or personally identifiable contact information without your explicit permission. If you want us to stop using anonymized or aggregated Content relating to your account for marketing purposes, you may notify us in writing at [support email], and we will make commercially reasonable efforts to honor that request going forward.

9. Confidentiality, Security, and Data Protection

(a) Confidentiality of Contacts. We will not sell your contact lists or knowingly disclose identifiable contact information you provide to unrelated third parties except as necessary to provide the Services, comply with law, enforce these Terms, protect rights or safety, or with your consent.

(b) No Independent Solicitation. We will not intentionally contact your leads, clients, or contacts for our own unrelated commercial solicitation solely because they appear in your account data.

(c) Security. We will use commercially reasonable measures to protect the Services and your Content from unauthorized access, use, alteration, or disclosure. No system is perfectly secure, and we do not guarantee absolute security.

(d) Personal Data Compliance. If you use the Services to collect, store, process, or communicate personal data, you are responsible for providing all legally required notices, obtaining all necessary consents, establishing a lawful basis for processing, and complying with all applicable privacy, marketing, and data protection laws, rules, and regulations. You represent and warrant that you have all necessary rights and permissions to provide personal data to BB9 and to instruct BB9 to process it on your behalf.

(e) Link Tracking and Performance Data. The Services may track link clicks, replies, bookings, and other engagement or conversion events. We may use this information to provide the Services, improve performance, analyze effectiveness, and generate aggregated or anonymized statistics.

10. Service Records and Evidence of Delivery

(a) Records. BB9 may maintain records relating to account creation, login activity, payment attempts, subscriptions, renewals, cancellation requests, integrations, automations, message activity, link clicks, booked calls, support interactions, and other usage data.

(b) Evidence of Access and Delivery. You agree that access to the Services, onboarding activity, login activity, integration connection, workflow activation, message handling, usage logs, and related account records may be used by BB9 as evidence that the Services were delivered, made available, accessed, configured, and/or used.

11. Intellectual Property Rights

(a) Ownership by BB9. BB9 and its licensors own all right, title, and interest in and to the Services, including all software, interfaces, APIs, workflows, designs, trademarks, service marks, documentation, and related intellectual property, excluding your Content and subject to Section 7(c).

(b) No Implied Rights. Except for the limited rights expressly granted in these Terms, no rights are granted to you by license, implication, estoppel, or otherwise.

12. Suspension and Termination

(a) By You. These Terms remain in effect until terminated. You may terminate these Terms by canceling your account and discontinuing all use of the Services.

(b) By BB9. We may suspend, restrict, or terminate your access to all or part of the Services immediately if:

  1. you breach these Terms;
  2. your use poses a security, legal, reputational, or operational risk to BB9 or others;
  3. we suspect fraud, abuse, nonpayment, unauthorized activity, or prohibited conduct; or
  4. we are required to do so by law, a regulator, a court order, or a third-party provider.

(c) Effect of Termination. Upon termination, your right to use the Services ends immediately, except to the extent access continues through the end of a paid billing period as stated in Section 5. Any fees accrued or owed before termination remain payable. Sections that by their nature should survive termination will survive, including sections relating to payment obligations, ownership, disclaimers, limitations of liability, indemnification, confidentiality, disputes, and general terms.

13. Chargebacks, Payment Disputes, and Collection

(a) Contact Us First. If you believe a charge was made in error, you agree to contact BB9 at [billing email] before initiating a chargeback or payment dispute so that we can review the issue and attempt to resolve it.

(b) Improper Chargebacks. If you initiate a chargeback or payment dispute for a charge that was validly authorized, consistent with these Terms, and supported by account, payment, or usage records, BB9 may suspend or terminate your access to the Services and may seek recovery of the unpaid amount and any direct costs of collection to the extent permitted by law.

(c) No Waiver. Our decision not to contest a particular chargeback or payment dispute does not waive our right to contest future disputes or pursue other remedies.

14. Indemnification

You will defend, indemnify, and hold harmless BB9, its affiliates, officers, directors, employees, contractors, licensors, and agents from and against any claims, actions, liabilities, damages, losses, judgments, settlements, costs, and expenses, including reasonable legal fees, arising out of or related to:

(a) your Content;

(b) your use of the Services;

(c) your products, services, offers, pricing, promotions, claims, disclosures, or business practices;

(d) your violation of these Terms, applicable law, or third-party rights; or

(e) any allegation that content, messages, or communications sent through your use of the Services were unlawful, misleading, infringing, deceptive, or otherwise improper.

15. Disclaimers

(a) Services Provided “As Is.” THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE.” TO THE MAXIMUM EXTENT PERMITTED BY LAW, BB9 AND ITS AFFILIATES, LICENSORS, AND SERVICE PROVIDERS DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, QUIET ENJOYMENT, ACCURACY, AVAILABILITY, RELIABILITY, OR ERROR-FREE OPERATION.

(b) No Warranty of Results or Compatibility. BB9 does not warrant that the Services will meet your requirements, achieve any intended result, be uninterrupted, be secure, be compatible with all third-party systems, or operate without delay, error, or loss.

(c) Third-Party Services. BB9 is not responsible for third-party platforms, integrations, processors, delivery channels, APIs, model providers, or software that may be used with or affect the Services.

16. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

(a) BB9 AND ITS AFFILIATES, LICENSORS, AND SERVICE PROVIDERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, BUSINESS, GOODWILL, DATA, OR USE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

(b) BB9’S AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICES WILL NOT EXCEED THE GREATER OF:

  1. THE TOTAL AMOUNT PAID BY YOU TO BB9 FOR THE SPECIFIC SERVICE GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM; OR
  2. ONE HUNDRED U.S. DOLLARS (US $100).

(c) THE EXCLUSIONS AND LIMITATIONS IN THESE TERMS APPLY REGARDLESS OF THE FORM OF ACTION AND EVEN IF ANY REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

17. Modifications to These Terms

We may update these Terms from time to time. If we make a material change that adversely affects your rights or obligations, we will provide notice by posting the updated Terms on our website, sending an email to the address associated with your account, providing an in-product notification, or using another reasonable method. Unless otherwise stated, changes become effective when posted. Your continued use of the Services after the effective date of updated Terms constitutes acceptance of the revised Terms.

18. General Terms

(a) Independent Contractors. These Terms do not create any partnership, joint venture, fiduciary, employment, or agency relationship between you and BB9. Neither party has authority to bind the other.

(b) Assignment. You may not assign or transfer these Terms or any rights or obligations under them without our prior written consent. BB9 may assign these Terms without restriction in connection with a merger, acquisition, corporate reorganization, or sale of assets, or by operation of law.

(c) Waiver. Failure by BB9 to enforce any provision of these Terms is not a waiver of that provision or any other provision.

(d) Severability. If any provision of these Terms is held invalid, illegal, or unenforceable, that provision will be enforced to the maximum extent permitted and the remaining provisions will remain in full force and effect.

(e) Equitable Relief. You acknowledge that a breach of these Terms may cause irreparable harm to BB9 for which monetary damages may be inadequate, and that BB9 may seek injunctive or equitable relief in addition to any other remedies available at law or in equity.

(f) Entire Agreement. These Terms, together with any incorporated policies and any applicable order form or enterprise agreement between you and BB9, constitute the entire agreement between you and BB9 regarding the Services and supersede all prior or contemporaneous understandings relating to the subject matter hereof.

(g) Governing Law and Venue. These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of laws rules. Subject to any mandatory consumer protection laws that apply to you, any dispute arising out of or relating to these Terms or the Services shall be brought exclusively in the courts located in Kitchener, Ontario, Canada, and each party irrevocably submits to the personal jurisdiction of those courts.

19. Contact Information

For billing questions, cancellation requests, legal notices, or support relating to these Terms, contact:

BB9 LLC
8 The Green Dover DE 19901
support@bb9.ai