STOP LOSING LEADS BETWEEN HELLO AND SOLD

BB9 chats with your leads, disqualifies the tire kickers and carries the buyers towards the booking calendar.
Instagram business chat with bb9.ai showing messages: 'hey matthew, good to meet' and 'bring me up to speed on your biz' with visible keyboard.
Dynamic message delay removed for demo.
Hand holding an iPhone with a blank white screen.

How BB9 works in the real world

How leads get to BB9

BB9 connects to your CRM and pulls in all inbound messages. When a lead reaches out, they get replies directly on that platform.

Illustration of a purple AI setter brain connected by arrows to icons for Forms, SMS, Facebook, and Instagram.

Smart follow ups

The follow up agent works when humans forget. It knows when to wait, when to nudge, and when to revive cold leads without sounding robotic.

Flowchart showing a process from 'Lead Goes Silent' to 'Follow Up Agent' with a robot icon, then to 'Response' in a purple chat bubble with a checkmark.

Your script or ours

Agents can follow a strict script or run a flexible, intent-driven conversation. We configure it to your process, then refine it based on what actually converts.

Three icons with captions: a mountain with a flag labeled 'What's the goal?', a person with a scribble above labeled 'What happened?', and a broken cup with steam and a cross labeled 'What's failed?'; below is a purple icon of a person with a megaphone and dollar signs labeled 'Pitch'.

Human-like timing

Instant replies feel fake and kill conversions. BB9’s agents use natural timing, varied phrasing, and memory so conversations feel human, not awkward.

Text conversation with a blue message bubble saying 'hey, great to connect. bring me up to speed on what you're doing to get back in shape?' and a gray reply bubble saying 'just heading into work, cool if we talk later?' followed by caption 'Wait Agent: Lead is working, add 6 hour delay.'

Multi-agent System

Most chatbots use "one long prompt" which confuses AI models. BB9 is a swarm of focused agents with clear instructions, so conversations stay on track.

Smartphone screen with a chat conversation linked to labeled icons for Sales Agent, Booking Agent, and DQ Agent.

Team Handoff

When a lead is ready, BB9 suggests the right next step and hands clean context to your team—plus reporting on what’s actually working.

Table showing keywords, conversations, calls booked, and booking rate percentages with totals and categories READY, UNBOTHERED, YES, and YEAH.

Chat with BB9 live

(yes we use him, too!)

Live Usage Stats

(directly from our database)
925,100
Leads Processed
24.1%
Engaged Leads Booked (This Month)

What happens after BB9 goes live.

From ads to booked calls, at scale.

“We spent $2.8k on ads and generated 335 leads, over 70 applications, and 54 calls booked. There are calls happening now that simply wouldn’t have happened without BB9.”

Jake Roper - Roper Marketing (Agency)

“BB9 sets the standard for how we follow up.”

“Having BB9 keep tabs and assess the best time to reach out is impressive. I actually catch myself thinking ‘what would BB9 do?’ before replying now.”

John Nicholas - CC360 (Software)

Less time in DMs. Better calls.

“It’s saving me hours every month, and the quality of the calls is getting better over time. We’ve definitely had closes from it as well.”

Michelle Rogers - wellthywoman.co (Health)

Leads handled without living on the phone.

“BB9 set four appointments this weekend from ads. This used to keep me up, toting my iPad around all weekend, but now it just runs.”

Robin Reed - Good Men Project (Author & Coach)

The BB9 robot mascot standing beside a phone showing a AI powered Instagram conversation

EXPLORE AI FOR YOUR BUSINESS

Book a Demo

Before you book a demo...

What is an AI DM setter?

An AI DM setter is software that uses LLMs to handle inbound DMs, qualify leads, and move qualified prospects to a booked appointment through multi-turn conversation.

Will my account get banned for using an AI DM Setter?

Not if you use official tools. Meta explicitly allows automation via the Official Instagram Graph API. Tools like BB9 operate strictly within this framework, adhering to message limits and time windows. As a general rule, we recommend avoiding any tool that scrapes data or simulates clicks.

Can you automatically DM someone who comments on Instagram?

Yes - ManyChat or GoHighLevel automations allow you to open a conversation in the inbox and send a message automatically.

How is an AI DM setter different from a chatbot?

Chatbots follow fixed flows. An AI DM setter can handle non-linear replies, objections, and long messages while continuing qualification and booking logic.

Or if you want to nerd out on AI DM setting, check out our...

Knowledge Base